I was honoured to be asked by Novella to design their logo and branding. Together we developed this hand-lettered logotype to represent the Novella brand and be used throughout all of their marketing material.
Novella is deeply inspired by imperfection and vulnerability, as struggle is the one thing that connects us. The meaning of Novella is to tell a story. They believe everyone has a story that needs to be told. Their style is soft, natural and feminine, fine art portraiture. Portraiture to Novella is to capture the essence and individuality of a person.
The Novella brand was created to reflect these values and beliefs.
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